Market size and industrial chain of China's domestic beauty industry

Beauty is a broad concept of beauty that refers to the use of cosmetics and makeup techniques to improve or alter a person's appearance. Beauty is not limited to the face, but also includes the overall beautification of hair, skin, and body. Its main purpose is to highlight personal strengths, conceal weaknesses, and showcase personal style and confidence. Domestic beauty products refer to beauty products produced and sold by local Chinese enterprises. The rise of domestic beauty products reflects the development of China's local cosmetics industry and consumer support for local brands.

In terms of the industrial chain, the upstream is the supply of raw materials, mainly including natural and synthetic cosmetics raw materials (grease, essence, gum, emulsifier, etc.) and packaging materials (glass, plastic, etc.); The midstream participants are domestic beauty brands responsible for product research and development, production, quality control, and other aspects; Downstream sales channels include but are not limited to counters, e-commerce platforms, etc.

Under the comprehensive influence of factors such as the new generation of consumers favoring domestic products, accelerated online channels, and the improvement of domestic product strength, domestic brands that are closer to local consumers and markets gradually occupy the market share of international cosmetics in China, ultimately achieving a comeback. With the increasing attention of consumers to the efficacy of beauty products, the trend of ingredient party is becoming more and more obvious. Domestic beauty brands need to strengthen the research and innovation of product ingredients, improve product efficacy and safety, in order to meet consumers' demand for high-quality products. At the same time, utilizing digital means such as social media, short videos, and live streaming for brand promotion and sales has become an important trend in the domestic beauty industry. Some domestic beauty brands have begun to develop towards high-end direction, enhancing brand added value and market competitiveness through improving product quality, building brand image, and expanding high-end markets. In addition, domestic beauty products have gradually become popular overseas, with a significant acceleration in their overseas layout, and have gradually established a foothold in regions such as Japan, South Korea, and Southeast Asia with huge development potential.