Deepseek Analysis | 2025 Cosmetics Market Trends
At the beginning of the Year of the Snake, DeepSeek emerged with its deep thinking (R1) model, becoming a hot topic in the technology and investment communities. This AI model, hailed as one of the most stunning and impressive breakthroughs, is rapidly penetrating various industries. As of February 11th, 160 companies have announced their integration into the DeepSeek model, including top domestic companies such as WeChat, DingTalk, Huawei, and Baidu, marking the official start of the first year of AI for all.
In this wave of technology led by DeepSeek, what kind of changes will the cosmetics market face in 2025? Let's engage in a deep conversation with DeepSeek, depicting a panoramic view of the future cosmetics industry from multiple dimensions such as market trends, domestic breakthrough paths, and new raw material innovation.
The Chinese cosmetics market in 2025 is undergoing a profound transformation from a "beauty economy" to a "rational consumption". Data shows that the size of China's cosmetics market is expected to exceed 500 billion yuan, with domestic brands surpassing foreign brands in market share for the first time, accounting for 50.4%. Consumers are no longer blindly pursuing international brands or holiday marketing, but are more concerned about product efficacy, cost-effectiveness, and personalized needs. This trend is particularly evident after Valentine's Day - sales of high-end gift boxes have plummeted, while mid-range functional products have grown against the trend.
With the advent of the "rational consumption" era, consumers' attention to cosmetics has shifted from brand halo to the scientific research strength and development background of the product itself. According to market research data, over 70% of consumers prioritize the ingredients, technology patents, and R&D team background when purchasing skincare products, rather than solely relying on brand awareness. Behind this trend is the deep recognition of consumers towards the concept of "scientific skincare" - they are more willing to pay for products with real efficacy and technological endorsement.
In this context, Ankoyin Biotechnology quickly became the focus of the industry with its strong scientific research capabilities. The core technology of Ankein is derived from the breakthrough research achievements of Academician Li Xiaokun's team in the field of FGF (fibroblast growth factor) cytokines. FGF cytokines, as a bioactive ingredient that can promote cell regeneration and repair, have shown significant advantages in anti-aging, barrier repair, and other aspects. Their efficacy far exceeds traditional ingredients such as hyaluronic acid and peptides. The application of this technology not only fills the gap in the domestic biotechnology skincare field, but also attracts widespread attention and discussion in the international market.
It can be foreseen that the competition in the cosmetics market in the future will be more focused on scientific research strength and technological innovation. Brands like Ankoyin, with technology at their core, not only meet consumers' pursuit of efficacy and quality, but also drive the entire industry towards higher levels.
