Choosing a "reliable" laundry (personal care) OEM factory to cooperate with, your enterprise (brand) will be half successful.
The OEM/ODM model is a product of social division of labor that has been very popular in the past two decades.
OEM/ODM provides strong support for brand owners with its professional research and development, production capabilities, and unique comprehensive service model. This collaborative service model enables brand owners to focus more on core businesses such as brand building and marketing promotion, without worrying about issues in research and development or production processes. Brand owners, through commissioned research and development and production, utilize the technology and resources of contract factories to quickly launch new products, reducing the cost and risk of building their own factories. In short, this model can achieve complementary advantages and mutual benefit. In order to quickly respond to market changes, reduce costs, and improve enterprise efficiency and benefits, many companies (brands) are seeking this cooperation model.
With the rapid development of China's cosmetics industry, the OEM/ODM model has experienced rapid growth in recent years and has become one of the important ways of cosmetics production. With the increasing demand for cosmetic quality and personalization from consumers, OEM/ODM mode has taken an important position in the industry.
Data shows that there are over 2000 cosmetic OEM/ODM contract factories in China, most of which are concentrated in the Pearl River Delta and Yangtze River Delta, especially in Guangzhou, known as the "capital of contract manufacturing", accounting for about 60% of the country's total.
As is well known, the cosmetics industry in China has formed two major industrial cluster development bases, the Pearl River Delta and the Yangtze River Delta. The Pearl River Delta is particularly developed in the personal care industry. Due to historical development reasons, many washing and personal care packaging materials, raw materials, and OEM/ODM contract factories in China have gathered in the Pearl River Delta.
Therefore, if a company (brand) wants to choose a "reliable" OEM/ODM factory for personal care in China, the best choice is to go to the Pearl River Delta. However, for the client, these hundreds or even thousands of OEM/ODM contract factories make them feel overwhelmed. Due to information asymmetry and insufficient understanding of the "indicators" for factory selection, it is easy to fall into a dilemma of choosing, and it is difficult to screen out OEM/ODM contract factories that meet the needs of the enterprise (brand) and are "reliable".
