Beyond the 'ingredient party', 'one-on-one' customized skincare is becoming a new trend
The National Medical Products Administration has issued a notice on the pilot work of personalized services for cosmetics, officially opening the door for customized cosmetics and skincare products.
The first thing to clarify is, what exactly is the customized skincare that has been "selected" by the National Medical Products Administration? On the basis of product customization, it emphasizes the need to search for cellular pathways that cause different skin problems from a microscopic perspective, such as changes in telomeres, insufficient mitochondrial activity, cell communication problems, etc., and then match specific raw materials that can regulate these pathways to make corresponding products and provide precise skincare solutions.
The shift in consumer demands is the direct reason for the arrival of the era of precision skincare. A few years ago, the rise of the 'ingredient party' led some consumers to equate ingredients with efficacy, thinking that as long as they buy products containing a certain proportion of ingredients, they will definitely be effective after use. However, recent statistics have shown that nearly 60% of consumers prefer to first understand their skin type before taking effective skincare measures; on social media, the search volume for efficacy words and specific skin problems is much higher than that of brand words.
Simply providing some ingredient terms is no longer sufficient to support consumers' demands for the product itself Introduction by Fan Yuan, Vice President of Huaxi Biotechnology Business. Thus, the concept of personalized customized skincare naturally emerged. As a pioneer in launching related services for domestic brands, Runbaiyan's actual performance will also be the key to whether such products can open up the domestic market.
